If your brand were a celebrity, who would they be?
If you could choose any celebrity to be your avatar, who would you choose? Would it be a young and ebullient pop star with boatloads of confidence and drive, or would it be that seasoned actor that has put in the years and is respected and admired? Is there a sports star that represents the trials and tribulations your brand has weathered, or perhaps another icon who has bravely stood up against oppressive forces that tried to keep them down? If you can’t decide on one person, you can choose to mix and match traits as you please. Maybe your brand is a combination of the patriotism and natural excellence of Michael Phelps mixed with the confidence and humor of Neil DeGrasse Tyson. There are no limits here. Who defines your brand?
If your brand were a weekend activity, what would it be?
Some brands are a lazy Sunday on a rowboat in the late summer. Some are a raucous evening at the comedy club. Perhaps your brand is best represented making jewelry out of pasta shapes with your kids or playing a pickup game of soccer in the street. It doesn’t have to be something exciting or romantic… it just has to define your brand. For example, imagine you own a company that repairs cars. Would that brand be a quiet, focused session of building a house of cards, or a furiously quick round of chores before friends come over for a party? There’s a big difference. Imagine a shop that fixes expensive historic vehicles versus a muffler shop dealing with domestic cars only. This question can help you figure out that difference.
What would the title of your bestselling story be?