Cultivate Your Garden and Your Business
No matter the size of your business, creating a successful marketing strategy is crucial for the garden center industry. You can spend hours researching the best garden center advertising ideas, but at the end of the day, your strategy needs to be unique to your garden center.
The main goal of garden center business owners is your expand their customer base. You can expand your garden center business by constantly revising your garden center website design and marketing strategy for optimal performance.
Read through the following ideas of how to hone your garden center advertising ideas and see blooming results.
Have a User-Friendly Website
First and foremost, you need to have a website that works seamlessly. If your website is too hard to navigate, you’re more likely to lose users than retain them. Along with your website being user-friendly, it should also be mobile-friendly. You want your garden center web design to be clear and engaging whether it’s on a computer screen or phone screen.
Consider the following tips to ensure your website is working at peak performance:
- Utilize SEO best practices
- Use visually appealing images
- State your services
- Have contact information listed
- Create an accurate domain name
If you’re not familiar with garden center web design, consider looking for website designers that can help you get started.
Foster Genuine Partnerships
You should take time to build partnerships inside and outside of the garden industry. While it’s important to have fellow garden business partners, working with local businesses can be just as beneficial. Partnering with small local businesses will help your community as well as spread your name to more community members.
If you’re a new business owner, partnering with someone in your garden industry will help you learn the ins and outs of the industry while gaining confidence. Consider using your partnerships for hosted events like competitions or webinars.
Create Social Media Accounts
If you haven’t realized it yet, social media has changed the way business is conduct forever. Approximately 5 billion people across the globe use social media. That’s the equivalent of 57% of the total world population. It’s crucial now more than ever to optimize your social media accounts to boost your online presence.
Facebook, Instagram, LinkedIn, and YouTube are the most important social media platforms for businesses. Use your platforms to share your company and its services with the world. Incorporate different posts for each platform to boost your garden center marketing even more.
Invest In Social Media Ads
With your smaller business, it may not be possible to spend the big bucks on a large, paid ad campaign. But you can utilize paid advertising on social media. Facebook ads are useful because they let you run a campaign for only a few cents per click.
The purpose of ad campaigns is to focus your ads on a specific audience. You can choose who sees your ads by tailoring them to only people in your community or people that have shown previous interest in your garden center.
Include Quality Content
No matter what page you’re posting on, content should always be authentic and of high quality. This means that it’s your content related to your garden center. A great garden center web design idea is to create a blog. Now, you’ll have a place to include more about your services and therefore boost your SEO rankings.
Starting an entirely new blog may seem daunting, but think of it as a new way to communicate with your audience. You can even include comment sections for questions from your readers.
Establish a Customer Loyalty Program
Customers are at the heart of your business, so you need to have a way to keep the loyal ones coming back for more and bring the new ones in. One way to do this is to establish a customer loyalty program. Showing appreciation to your specific customers goes a long way with other competitors and develops your garden center marketing.
There are a few different options to create your loyalty program. Customers could sign up by email or phone number and receive points each time they purchase. You could hand out punch cards that eventually lead to a free product or service. Think of offers or promotions that have done well in the past and apply those to your loyalty program.
Coordinate a Promotion Competition
Everybody loves to win something, and coordinating a promotion competition is a great way to get your community members and customers involved. A promotion competition could be a raffle for poinsettias you sell for Christmas or an extra lawn care service in the spring. Whatever the competition, make sure it relates to your business.
To push your promotion competitions, use the brand new social media platforms you just created! Promotion competitions and social media are useful garden center advertising ideas that help you collect customer data such as email addresses.
Run a Press Release
Press releases communicate to the press something new or noteworthy about your garden center. In return, you hope that they will write about you and your business in their publications.
Large garden center businesses should focus press on industry publications such as print or digital magazines. These could be state or nationwide depending on your size. Smaller garden center businesses should focus press on newspapers in your city and other local areas.
Sign Up for Business Awards
Another creative garden center advertising idea is to apply for business awards. Many towns and cities have award competitions for the best local businesses each year. By nominating yourself or signing up, you are one step closer to spreading your name in the community.
If you sign up and win an award, even better! The awards will promote your garden center with everyone in the community as well as additional connections and networking opportunities.
Get Some Fresh Air
While many of these garden center advertising ideas are geared towards social media and an online presence, don’t forget about some good ole’ old fashion outdoor marketing. Set up on a street or corner of your town with a high volume of shoppers and potential customers.
You can also set up visually appealing signs outside of your garden center to draw customers outside. Depending on the season, find out if there are fairs of celebrations you can have a booth at for your garden center.
From Root to Tip
You’ve successfully made it through our list of 10 ways to create a successful garden center marketing strategy. You may not know where to get started, but these tips can help you start to learn the basics and be on your way to a successful garden center. Always remember to keep your business’s mission and goals in mind, and you’ll attract the customers you’ve always dreamed of.