Is your team gearing up for a website redesign? Looking for web design services to give your company a new online look and generate Internet traffic?
To find the best Akron web design company, you first need to establish your goals and needs as a business. Building a strong website takes a combination of design, content writing, and technical work done by experts who take the time to understand your needs.
If you’re starting from ground zero, you might not even know what your needs look like. That’s why we’ve compiled a list of web design principles that you should consider when investing in Akron web design.
What’s Your Website’s Purpose?
Before you embark on a website design, you need to nail down your purpose. You should be able to tell an Akron web design company exactly what you want your website to do.
But aren’t all websites built for the same purpose? To get customers? Yes and no. Even if the end goal of every company website is to generate leads, the path to get there looks different for everyone.
For example, a manufacturing company’s website might focus on their expertise and industry accolades that speak to their customer base. A family-owned boutique, however, isn’t going to talk about the machinery and tools they use to make clothes. They’ll focus on their tight-knit team, their community roots, and how their products represent their values. Both companies may very well have the same results, which is more online sales, but their purpose and path is entirely different.
Branding And Colors
You probably already have an idea of what your company’s brand looks like, or have a logo that you use so people recognize your name. Wherever you are at with your branding journey, all of this information will be instrumental when it comes to investing in web design services.
Web designers and digital marketers understand the fundamentals of what makes a strong website, but they need to know what separates you from the crowd. If you haven’t already, put together a binder or folder (online or printed out) of 3-5 colors you love, websites that inspire you, and messages that resonate with your brand. When you’re hiring an Akron web design company, give them these materials and make sure they have a clear understanding of what your company visually represents, and how you want that to look as a website.
Flow Of Information And Layout
You certainly don’t need to map out your website for a website designer, but it helps to have an idea of what information you want presented. For example, if you have a one-line, catchy slogan that you want presented at the very top of your site, make sure your web designers know that.
More broadly, it helps to have an understanding of what information you need on your website. If you are unsure of how much information to put on your site, sometimes looking at competitor websites will give you a better idea of the type of information you want to include (or don’t want to).
About ADVAN Design & Digital Marketing | Premier Akron Web Design
If you’re seeking Akron web design companies and want to invest in the best, you can trust ADVAN Design & Digital Marketing for top services. Our team of graphic designers, technical SEO experts, content writers, and marketers know how to take your project from start to finish, and give you the website of your dreams.
We know that choosing web design services is a tricky process. You want to make sure that you’re putting your money in the right place. With ADVAN, you’ll never have to worry. We take the time to listen and understand your vision, and we’ll communicate with you every step of the way.
ADVAN is a team of talented designers, SEO experts, and marketing specialists who can make the internet work for your business. We keep a cost-effective focus on marketing and increase the number of quotes in your sales pipeline. If you’re looking for a graphic designer, web developer, or marketing agency, talk to our team.