How do you structure your website and social media to be positioned in the #1 spot, provide value to your target audience, and ultimately contribute to the growth of your business?
For your business to be found by the public, optimization is your answer. All businesses, no matter the size, should strive to develop an integrated marketing strategy that includes social media. It requires little investment on your end to elevate your brand awareness.
It is not enough to just create a social media account and set up a profile. Social media optimization plays a vital role in growing your business.
There are over 4.6 billion active people on social media worldwide, and that number is continuing to grow by the day. Because of that growing number, you have a huge opportunity to reach over 4.6 billion people. To reach all of these active users, you need to take advantage of social media optimization. Before we dive into optimization strategies, let’s define what social media optimization is.
What is social media optimization?
Social media optimization is defined as a set of techniques and strategies that promote a brand, product or service on social media by sharing content that attracts people to a specific website. So, all you have to do is determine what type of content your audience is attracted to, how to deliver that content on various social platforms, and then execute that plan.
Sounds complicated? Don’t worry, a social media agency are experts at social media optimization.
5 Steps To Get To #1
Tailor Your Social Media Strategy To Your Brand
Many businesses fail to implement a social media strategy because social media is constantly changing. They also may not have the time or expertise to maintain a social media strategy.
Keep in mind, clearly defined goals and objectives can help you to optimize your social media presence.
Your social media strategy needs to focus on growing your customer base by meeting, or exceeding, measurable results. You can determine these metrics by analyzing your existing audience and your competitors. Pick your top 3 competitors and analyze their social media accounts. Take what you learn from them and develop a strategy consistent with your brand’s voice. Never directly copy what your competitors are doing. A company’s audience is unique and most likely different from yours.
Optimize Your Social Media Profiles
This is the step where everyone starts but never finishes. Optimizing your social media profile is an important component of reaching your goals. It is extremely easy to create an account and profile, but you need to take it a step further by optimizing it.
The profile is the foundation of each of your social media channels. Here are 3 elements of the social media profile to focus on:
Profile photo: For businesses, you need to ensure that the profile photo includes the company’s logo. This will assist in building brand recognition as your content begins to gain more traction. As your social media starts to display in search results, this is one of the first things users will see.
Username: A username is also referred to as a social media handle. The username needs to be consistent across every platform. This also aids in building brand recognition and makes it easier for people to find you.
Bio: Make sure to fill out the bio completely! In a bio, clearly communicate what you do and integrate relevant keywords into the bio. Include a trackable link to your business. This can determine how much traffic your social media is pushing to your website.
A social media agency will be able to help you to optimize your social media profile by designing a logo, determining the best username, and integrating the perfect amount of keywords to put into your bio.
Optimize Your Social Media Content
Once you optimize your profile, it is time to focus on what to post. The content posted needs to be of a high quality and optimized specifically for your audience.
Optimizing your content will consist of posting two different types of content: original and curated. Original content is content created by your company or on behalf of your company Curated content is content from other brands or people that you share on social media.
One way to optimize your content is by using engaging headlines. A way to test this is by coming up with 2 different headlines for the same post. Post each one at the same time on different days and see which one performs better. Having several headlines for the same content will allow you to promote that piece of content more than once, which also allows you to reuse content you may have posted previously.
Conduct Hashtag Research
Hashtags are a unique social media element that allows you to reach an even broader audience. Utilizing hashtags helps a post reach more users and makes it easier for people to find your content, especially if they are not yet following you.
Do not use random hashtags “just because.” You need to be purposeful when choosing them to ensure they are relevant to your business. You can find relevant hashtags by looking at industry influencers as well as your competitors.
Part of your social media strategy should be to build groups of hashtags to rotate through your content. This keeps your profile and posts from being flagged as spam by the algorithms. Keep in mind that hashtag rules are different per social media platform. For example, Instagram allows you to have up to 30 hashtags, where Facebook and LinkedIn prefer a maximum of 4 hashtags per post.
A Consistent Posting Schedule
Using data to your advantage is key to a consistent posting schedule. Being able to tell when your audience is using the platform will help determine when you will post your content. This is something that you will want to check periodically, as there may be shifts over time which will require adjustments. Consistent monitoring of data will help your profile achieve optimal reach and engagement.
Your posting schedule will be different per social media platform and your audience. Some social media platforms are better suited for posting multiple times a day, while others benefit from only one or two posts per day. Reviewing analytics will ensure that you are maximizing your efforts on each platform.
Optimizing your social media schedule will ensure you reach your audience at the right time on the right day.
Get Started Today with a Social Media Agency!
Social media optimization is a complicated process, but it does have many advantages. If your business is not on social media, then it is time to partner with a social media agency to get started. A social media agency will help you through this complicated process. Experts at ADVAN will create a tailored marketing strategy that increases traffic, SEO, conversion rates, and much more. The sooner you start, the sooner you will see growth in your business. Reach out to a social media agency today!
ADVAN is a team of talented designers, SEO experts, and marketing specialists who can make the internet work for your business. We keep a cost-effective focus on marketing and increase the number of quotes in your sales pipeline. If you’re looking for a graphic designer, web developer, or marketing agency, talk to our team.