Ditch The Script
In interviews, it can be tempting to write out answers to questions and memorize the answer—or worse, try to read the script directly to camera. It’s almost always more genuine, interesting, and engaging to capture someone’s off-the-cuff response to a question than it is to have them parrot language that they wrote or that was written for them. This also cuts down on the amount of takes as there is less focus on perfecting the delivery and more focus on the messaging.
Audio Is King
As you can see, there are several ways to cut down the cost of your video and still get something great at the end of it. One area that can’t be shortcutted, however, is audio. It’s essential to have voices as clear as possible. To achieve this, invest in and use a sturdy clip-on lavalier microphone and sync the audio to your video footage for excellent sound. This will cut down on background noise and get some clarity from the speaker.
These tips should help you stay on budget and on task with your next video project. Plan well, find a cool location, use natural lighting where possible, use talent at your company, ditch the script, and remember to take great audio. You’ll be on the path to excellent video content before you know it.