Whether you’re the developer of the latest app, a clothing designer, or the owner of a landscaping company, you need a visually striking and functional website if you want to reach the right audiences. Your company website tells your brand’s story more effectively than any other marketing tool. Do you want to position your brand as modern and edgy? Light-hearted and comforting? What about strong and authoritative? With the right website design, you can set any tone you choose.
Is it time to upgrade your current site to make it a more powerful force for business growth? Do you need to find a website designer? With the right help, you can turn your blank canvas of a site into a lead-generating tool.
However, before you kick off your brand transformation, set aside some time to decide what you from a website redesign. Compare companies, talk with your team about goals, and have a vision of what you want your website to be.
What Do You Need From a Website Design Project?
While every website redesign is different, there are some factors everyone should consider during the planning process. To go from a barebones online presence to an engaging site, draw inspiration from everywhere: competitors, large brands, color palettes you like, nature — whatever inspires you.
Think about what you want from your site. Do you plan to create an online store, or do you want to just provide a convenient place to access contact information and service details? When you have a preliminary vision for your redesign, it’ll be easier to make decisions about software and development.
Set aside the time to determine how you want your site to look. When you compare website design companies’ portfolios, it will be important to look for a team that has a consistent style across all of its clients but doesn’t take a “cookie-cutter” approach to each project. You want your site to have its own voice, style, and personality.
Think about a website design team’s creative process. Does the team stay current with the latest design trends? Is there a demonstrated history of success working with clients in your industry?
Fuel Your Growth With the Right Website Designers
While the creative process determines how your new website will look and function, your choice in a website design company can determine how your website will help your long-term success.
To get the most out of your project, stay away from website design teams that don’t communicate well. A website designer should have a standard procedure to address problems that arise.
As it is with any partnership, communication with a website design company is one of the most telling factors when it comes to how smoothly and successfully your project will move forward. After all, your site will be a primary means of communication with your target audiences. Reliable web designers will want to hear about your ideas so they can best reflect your brand’s personality, story, and vision to your target audiences. The right website designers will also bring their own ideas. They should provide counterpoints when necessary and bring a different perspective to the project.
What good is a tool for business growth if you have no way of measuring the results of your investment? You should be able to count on a team of designers for consistent reporting of progress and results. Look for a team with a documented design process, and a systematic approach to the communication of a client site’s progress. When you want your company site to generate conversions, you need to check on your investment regularly, and the ideal website design team will understand this and commit to your business growth.
We’ve all experienced the frustration of website pages that don’t work on mobile or tablet screens. Partner with a website design company with a focus on responsive website design. If you do not optimize your website across devices, then you’ll miss out on potential traffic. When you partner with a team that can account for aspects such as white space and image layout, you will get the most out of your investment in a website redesign.
HTML is a thing of the past. Find a website design team with a content management system (CMS) focus. A CMS like WordPress will allow for efficient search engine optimization (SEO) adjustments and other changes, enhanced website security, superior user experience (UX) design, and other advantages.
Of course, you need to consider the cost of a website redesign. How long do you plan to use this website? Where does that line up with the potential value of the new site? Remember to think of this redesign as a long-term investment. When it’s done right, it will pay off.
Reach Out to the Creative Minds At ADVAN Design
Whether your website redesign requires eCommerce functionality, multimedia layouts, or a simple format, it’s important to partner with a website design company who will deliver what you need. Your site should look good, but it should also function well to drive business growth.
No matter the size of your business and your goals, when you have a responsive website, you can reach audiences like never before.
For nearly two decades, ADVAN Design has provided premier website design and search engine optimization (SEO) services to companies of all kinds. Partner with the ADVAN team and get started transforming your brand today.
ADVAN is a team of talented designers, SEO experts, and marketing specialists who can make the internet work for your business. We keep a cost-effective focus on marketing and increase the number of quotes in your sales pipeline. If you’re looking for a graphic designer, web developer, or marketing agency, talk to our team.