Our digital-first world is advancing at the speed of light, leaving behind any company that fails to strengthen its digital footprint amid fierce market competition and ever-changing trends. The construction industry has long been among the glassy-eyed traditionalists struggling to catch up with the digital marketing revolution. Thankfully, more and more firms are marching against the swift tide of custom, leveraging modern-day construction marketing to their fullest advantage.
If you want to join the club of forward-thinking construction firms and roll out an effective marketing plan, look no further. We round up expert tips on how to get your construction SEO right, what to expect from top-notch SEO professionals, and much more.
Charming Web Design
Whether you design modest modular housing or own a massive firm that builds skyscrapers worth millions, a solid online presence is a must in 2022. A professional SEO agency should ensure your construction web design is polished and professional, delivers value, is seamless to navigate and a pleasure to browse. Any trust in your website will evaporate in no time if it’s stale or malfunctioning.
To ensure your website doesn’t look like a blast from the past and successfully engages the audience, your trusted SEO agency should oversee the following aspects, among others:
- Site navigation — Easy-to-navigate menus that clearly mark sections to aid users locate information quickly and efficiently;
- Web design — A well-organized, aesthetically pleasing, and user-friendly web design enticing the audience to keep exploring;
- A blog — Informative, trustworthy content built around target keywords and regularly uploaded to your website to ensure an unmatched reputation in your field. This can help you rank sky-high in Google’s search results;
- Calls to action (CTAs) — Imaginative, precise calls to action as a tried-and-true strategy for turning first-time visitors into avid fans of your business, urging them to act right away.
A well-built website that truthfully portrays your brand ethos, pleases the eye, and follows Google-directed technicalities will work wonders for boosting brand loyalty. It is thus critical to partner with SEO experts who can understand both what you wish to say and how to communicate it to people.
A First-Rate Blog
Stories serve as a type of cultural DNA, teaching us about the values, regrets, and hopes of people just like us and endowing every culture with its distinctive character. Evolutionary biology has hardwired us to actively seek out and disseminate narratives. With stories being such an integral part of our daily lives, nothing beats a well-thought-out blog for building a bulletproof SEO strategy and ensuring the ultimate success of your construction practice.
You need to know your target audience inside and out to build a blog that answers their queries. The most effective writing is that which evokes an emotional response and informs well, and you can accomplish neither if you know nothing about the needs, passions, and fears of your intended audience. Do your customers frequently inquire about the optimal time of year to repaint a building? Then get it down on paper, fast.
We at ADVAN share a voracious appetite for prose, crafting polished, brand-appropriate, and buyer-focused content for use across various social media channels. We resist empty cliches just as much as vapid generalizations, never tiring of finding just the right words to inform and inspire.
What’s Your Selling Point?
To nail your construction SEO with honesty and grace, be sure to define your primary selling point and focus your entire campaign around it. If you’re a smaller builder, you probably won’t be able to take on industry giants, and it’s no tragedy. You can’t be all things to all people. Picking a niche market and dominating it with flying colors is the best strategy for small construction firms. Get inspired by Green Magic Homes’ energy-efficient “Hobbit Homes” which have become the latest craze in sustainable construction.
There is no denying the outstanding work of the brand’s marketing team, who’ve succeeded at leveraging the modern-day distress around our rapidly declining ecosystem to build a campaign around living low-impact. What’s more, they’ve reimagined our perceptions of comfort by positioning easy-to-construct, affordable tiny homes as the new way of life. Similarly, a reliable SEO agency should well grasp your unique selling point and help you devise a robust, holistic marketing plan around it.
We All Value Authenticity
Consumers are no longer passive bystanders in today’s networked society; they are active participants in the creation of meaning. And they are increasingly wary of would-be professionals whose language adds no value. Modern companies need to understand how to craft compelling narratives without overselling. Old-fashioned broadcast messages that glorify the product are ignored at best and mocked at worst. Whereas subtle narratives like Dove’s Real Beauty Sketches can increase brand loyalty in no time despite making no mention of the actual product.
Be sure to entrust your SEO efforts to real professionals who apply top-notch solutions across all important facets of construction marketing, from SEO optimization to web design to content architecture and management. And every step of the way, from the choice of words to the hue of website background, SEO experts should stay true to the genuine nature of your business. Take our word for it: authenticity sells best.
The ADVAN Way
ADVAN is a stellar team of web designers, content architects, digital marketers, and SEO experts with a pointed focus on helping an underserved market – small businesses. ADVAN’s relentless upward momentum is the result of our meticulous work ethic, boundless imagination, “can do” spirit, and holistic approach to SEO.
We have a sole mission in mind: to ensure our clients gain a competitive edge and become market leaders. Contact ADVAN today to leverage our years-long expertise in all things SEO.
