Search engine optimization, or SEO, is the practice of moving your website URL up in the search engine results using carefully curated strategies. The Google algorithm is constantly changing, which is why you need digital marketing and web design near me experts who can keep pace with these updates.
There is no singular way to define SEO. SEO is a team effort that involves content writing, design, back-linking, internal linking, and a constant monitoring of your strategy. It also involves technical expertise that can troubleshoot a slow website, fix broken links, and ensure the proper maintenance is done month to month. If you fall behind, you need a digital marketing team who can get you back on track.
One of the key aspects of SEO is that it allows smaller businesses to compete on a large scale. With the right budget, you can move your website up in the search results and drive traffic like never before. Just because you aren’t an industry giant, doesn’t mean you won’t see results.