Content creation also varies by business, but the importance of fresh content cannot be denied. Having a blog on your website that gets updated regularly is a great way to keep your site fresh. Plus, you can easily share blogs through social media.
It also helps to add pages to your website as your business grows and evolves. However, you probably don’t have time to write fresh content every week. When you’re comparing marketing companies, ask about their technical writing capabilities. Do they have experience writing about your industry or related industries? How much content can they create for you per month? Pay attention to the content in their portfolio as well, and ask about the quality control process. If they have interns writing blogs that never get edited by a professional, for example, this may be cause for concern.
In addition to the quality of writing, creativity is essential. Let’s say you’re in the manufacturing industry. It takes a special type of talent to write blogs about manufacturing, and keep each one interesting. Ask marketing companies about their content creation process and determine if it’s right for your business.