At ADVAN we turn complex concepts into easily digestible content that everyone can understand. From strategic planning through publication and amplification across marketing channels, ADVAN takes the time to learn your business and your audience so we can develop content that is valuable and accurate… and always with a focus on plain English.
Types of Content For Technical Writing Services
Whitepapers
take a deep dive into a particular pain point, problem, or opportunity and present options for addressing it.
E-books
delve deep into a problem or opportunity, are designed to be skimmable, and are specifically created to be read electronically.
Technical briefs
are a quick reference that concisely explain a process and/or a solution to a problem.
User guides
are comprehensive and easy-to-understand reference materials for product end-users.
Reports
are documents for either external or internal audiences summarizing and contextualizing data.
Comparative analyses
compare two or more products, either a company’s own against each other or against a competitor.
Case studies
are a writeup of an exemplary event, decision, or workflow that follows the “problem, solution, outcome” format as an example for clients.
Proposals
detail a customer’s solutions, methods, timelines, and pricing for a prospective project.
Launch kits
are a series of tools and documents for an internal sales and operations audience so they can manage a new product or service line effectively.
Microsites
are small, single-purpose websites that focus on a topic, solution, service, or product.
The ADVAN Approach to Content Marketing
At ADVAN we take the time to discover what you want to achieve with a technical content piece, and we learn and understand your business and audience so we can tailor-make content that meets your business goals. Trust us to help with strategic recommendations that pair deliverables with goals and to take the details seriously.
