At ADVAN we turn complex concepts into easily digestible content that everyone can understand. From strategic planning through publication and amplification across marketing channels, ADVAN takes the time to learn your business and your audience so we can develop content that is valuable and accurate… and always with a focus on plain English.
Types of Content For Technical Writing Services
Whitepapers
take a deep dive into a particular pain point, problem, or opportunity and present options for addressing it.
E-books
delve deep into a problem or opportunity, are designed to be skimmable, and are specifically created to be read electronically.
Technical briefs
are a quick reference that concisely explain a process and/or a solution to a problem.
User guides
are comprehensive and easy-to-understand reference materials for product end-users.
Reports
are documents for either external or internal audiences summarizing and contextualizing data.
Comparative analyses
compare two or more products, either a company’s own against each other or against a competitor.
Case studies
are a writeup of an exemplary event, decision, or workflow that follows the “problem, solution, outcome” format as an example for clients.
Proposals
detail a customer’s solutions, methods, timelines, and pricing for a prospective project.
Launch kits
are a series of tools and documents for an internal sales and operations audience so they can manage a new product or service line effectively.
Microsites
are small, single-purpose websites that focus on a topic, solution, service, or product.
The ADVAN Approach to Content Marketing
At ADVAN we take the time to discover what you want to achieve with a technical content piece, and we learn and understand your business and audience so we can tailor-make content that meets your business goals. Trust us to help with strategic recommendations that pair deliverables with goals and to take the details seriously.
Technical Writing FAQs
What are technical writing services?
Technical writing, in the realm of communication, is like the superhero of the writing world that swoops in to save the day when complicated, jargon-packed information needs to be deciphered and transformed into something everyone can understand. It’s the magical art of taking mind-boggling, head-scratching stuff and turning it into clear, straightforward prose. Technical writers are like the translators between genius and the average Joe, breaking down complex ideas into bite-sized, easy-to-digest nuggets.
But it’s not just about making big words smaller; it’s also about creating helpful guides that magically transform “what does this button do?” into crystal-clear instructions that even your grandma can follow.
Technical writing can be fun in its own quirky way because it’s all about problem-solving, making the mysterious seem mundane, and helping folks conquer the intimidating world of technology and knowledge. So, next time you read a whitepaper that actually makes sense or you understand a complex process with ease, you might just have a technical writer to thank for sprinkling a little magic dust on that document.
How many hours does it take to write a white paper?
It depends on the complexity of the content, the length of the document, and the writer’s familiarity with the subject matter. Whitepapers are in-depth reports that focus on a problem and solutions. They are typically written for a B2B audience that needs a significant amount of information to bring them up to speed on an issue.
While whitepapers contain expertise from subject matter experts and include cited research, they are not typically written by the experts themselves—they are written by professional writers who have journalistically studied the problem and interviewed those SMEs. A whitepaper usually doesn’t have a named author because the company that publishes it is considered the author.
The time it takes to write a whitepaper varies significantly, from a few hours to several days or more. The reason for this broad range of times is that whitepapers demand a significant level of expertise to produce, which can sometimes require extensive research, investigation, interviews with SMEs, and product familiarity.
How do you write a business case study?
Business case studies are a great tool for showing potential customers exactly how your solutions have helped out someone in the real world. Writing a business case study involves documenting a real-life business situation, analyzing it, and drawing valuable insights and lessons from it. Business case studies are often used for educational purposes, to illustrate best practices, or to showcase a business’s success or problem-solving abilities.
Business case studies are typically short documents that are written in a challenge/solution/outcome format. First, the challenge (or problem) that a company faced is detailed, followed by the solution—how it was solved using a product or service. This leads on to the outcome section, which explains exactly the benefits realized from using that particular solution.
Case studies could be published on your website, shared with specific audiences, or used in academic settings.
Writing a business case study requires attention to detail, thorough research, and the ability to present information in a clear and compelling manner.
How do you write a technical user guide?
User guides are a little different than whitepapers and case studies in that they are written for the end user to read after the sale has already been made. It is important, however, to make sure that user guides are still accessible and readable by a mass audience because it is still a touchpoint with your brand.
Although there are no fixed rules about how technical user guides are written, it’s still important that they are intuitive and easy to understand. User guides should use clear and concise language and have step-by-step instructions where necessary. Illustrations and visual aids are essential companions of the copy because they make the document easy to follow.
