B2B SEO Strategy | Powerful Solutions

While it may seem challenging to create a successful B2B SEO strategy in today’s world, ADVAN can help you stand out from the competition and resonate with your audience.

ADVAN accomplishes this in three steps:

1. Researching the keyword phrases your customers are searching for
2. Writing for this audience
3. Proving to Google we can write for this audience

With over 25 years of experience, ADVAN has seen great success in the B2B market. In addition to designing our B2B SEO Strategies around each of these steps, there are important considerations specific to the B2B market.

ADVAN’s expert digital marketers create effective SEO strategies that drive business to your website. Additionally, we create B2B sites with language that resonates with your audience and encourages them to take prompt action. As experienced marketers, we understand every aspect of B2B business and what it takes to become a powerful channel for inbound leads and sales. Our in-house team consists of project managers, graphic designers, web developers, and marketing strategists. Working cohesively, our combined skills are a powerful asset.  ADVAN delivers unparalleled results that are dependent on particular executions.

B2B SEO Strategy is an investment that often has multiple hands in the cookie jar. In other words, there are multiple voices involved in the decision-making process. Marketing managers, project managers, and executives will approach every problem with different questions in mind and solutions that need to be solved. For SEO, this means that you can expect them to search using different queries. To be successful in your SEO efforts, you have to optimize your web pages for each of these categories.

For example, if a manufacturing company was searching for ADVAN, searches from each decision maker may entail:

• Marketing Managers: Best SEO companies for manufacturing, digital marketing for manufacturing companies, web design for manufacturing, trade show graphics
• Project Managers: How to increase the quality of my client base
• Executives: How to increase company reach, how to brand my business

Depending on your product and the size of the company you’re selling to, that list of decision makers and searches can get even longer.  ADVAN works to define that list for our clients and diligently performs keyword research around this list, optimizing fresh content accordingly.

Some digital marketers tend to overlook low-volume keywords. They figure that the amount of traffic they’re bringing in isn’t enough to make a difference. For example, there are 480 searches per month for “industrial chillers” and only 30 searches a month for “portable chillers” in regards to injection molding. However, both of these keywords hold a very high value, because business in the B2B space is smaller than it is for B2C. Therefore these words still hold a very high value and are worth optimizing for.

SEO is still one of the best marketing channels for B2B brands. Why? Because it’s built around caring for your customers. You’re taking the time to learn about your audience and provide them with valuable content, answering questions they’ve posed to search engines. Your website visitors will reward you with their loyalty and patronage for the quality content you provide.