Keys to Succesful B2B SEO Strategy | Low-Volume, High-Value Keywords
Some digital marketers tend to overlook low-volume keywords. They figure that the amount of traffic they’re bringing in isn’t enough to make a difference. For example, there are 480 searches per month for “industrial chillers” and only 30 searches a month for “portable chillers” in regards to injection molding. However, both of these keywords hold a very high value, because business in the B2B space is smaller than it is for B2C. Therefore these words still hold a very high value and are worth optimizing for.
B2B SEO | The Best Channel for More Traffic
SEO is still one of the best marketing channels for B2B brands. Why? Because it’s built around caring for your customers. You’re taking the time to learn about your audience and provide them with valuable content, answering questions they’ve posed to search engines. Your website visitors will reward you with their loyalty and patronage for the quality content you provide.
Are you ready to take proactive measures for the future of your business?