Here’s Why You Should Work with an Akron Ohio Marketing Agency

In the modern market, consumers are trending more and more toward making purchases online. For business owners and employees, this complicates marketing strategies. You can no longer rely solely on traditional marketing practices, like catalogues and salespeople, to be the only driver of new business. Thankfully, ADVAN is an Akron Ohio marketing agency that can help.

As the world of marketing has adapted, so has ADVAN Design. We have over two decades of experience in marketing and have seen as the market has shifted toward the digital world. We’ve created a team of creatives and digital marketing experts who help our clients see success through carefully crafted strategies, outstanding websites, and great content and design. If you’ve been looking for an Akron Ohio marketing agency who can grow your business, we’re the team for the job.

Before we dive into the specifics of what our Akron Ohio marketing agency can do for you, let’s compare traditional marketing to digital marketing. It helps to understand how the world of marketing has changed in the past several decades before working with an Akron Ohio marketing agency.

Perhaps most prominently, the rise of the Internet and online shopping has been one of the largest contributors to changing marketing practices. More and more consumers are shifting their attention away from traditional print marketing, and are responding to online advertisements as a way to make purchasing decisions. That means that having a high-functioning company website is absolutely essential in today’s world. If you don’t have a website, or it’s old and outdated, our Akron Ohio marketing agency can help.

Let’s take a look at some of the biggest changes in modern marketing.

Dozens of marketing practices have become old or outdated in the modern age. Tactics such as newspaper advertisements, for example, have become less popular as more print newspapers shift to online. This practice has been replaced by Google and Facebook advertisements that show users the company’s ad on their cell phone or computer, or other device.

Popular marketing practices today include online advertising, social media, and search engine optimization (SEO). Any legitimate Akron Ohio marketing agency will tell you that SEO is one of the best ways to generate new sales through marketing. SEO is the practice of moving your website up in the search engine results, so that when consumers search for your goods or services you appear in the top spots. Studies show that the top three search results get as much as 75% of all clicks. That can have incredible, unprecedented impacts on your business, and is a top service offered by our Akron Ohio marketing agency.

Costs have shifted in the modern world of marketing. While costs for advertisements are still high, paying for a service like SEO is different from, say, paying a salesperson to run your marketing department.

Of course, the cost of paying for an Akron Ohio marketing agency, now or 20 years ago, depends on the level of investment you want to commit to. The cost will vary depending on your business size, market, and the Akron Ohio marketing agency you work with.

The return on investment in modern marketing practices is unprecedented. To demonstrate this, let’s compare hiring a salesperson full-time to investing in SEO from an Akron Ohio marketing agency. If you were to hire a salesperson for your company, you’d have to pay a full time salary, benefits, 401k, and perhaps an office space. You may also need to pay for extra amenities such as a company car. This yearly cost can slowly creep toward $100,000, more or less. Given that traditional marketing practices are becoming less relevant, you may also need to pay for your salesperson to be trained in SEO and social media marketing.

Compare this investment to an SEO package with an Akron Ohio marketing agency. At ADVAN, our packages start at $600/month. Even a slightly larger investment of $1,500 that generates even more results is equal to just $18,000 a year. And, at this affordable rate, you will see incredible results with online lead generation. In fact, ADVAN has helped hundreds of businesses explode their search traffic thanks to our SEO practices. The return on investment with an Akron Ohio marketing agency who does SEO is hard to beat.

If you are new to SEO, you probably have tons of questions regarding this marketing practice, and how it can help your business. Before you work with ADVAN as your Akron Ohio marketing agency, here are some answers to your questions.

How long does it take for SEO to work?
SEO is not an overnight process. Keep in mind that it takes time for Google to recognize your website and move it up in the search engine results. Even with outstanding content writing and design, SEO can take 3-6 months to really start to work. This is especially true if you are in a competitive market or are just starting out with a new website.

Thankfully, ADVAN has served hundreds of businesses as their Akron Ohio marketing agency. We know how to tailor SEO and marketing strategies to your business, and make sure that you get results. We prioritize regular, consistent communication that keeps you up-to-date on what we are doing. If we can’t help you succeed as your Akron Ohio marketing agency, we won’t take you on as a client. That’s our promise to you.

How much does SEO cost?
Our SEO packages start at $600, but can go up $5,000/month or more depending on what you want to spend. Most of our clients pay on a quarterly or monthly basis. If at any time you have questions about how our Akron Ohio marketing agency is spending your budget, we can send you a detailed itemized report.

Is SEO right for my business?
SEO is right for almost any business, even though the competitiveness and results will change depending on the market. If you are competing against industry giants like Amazon or Target, SEO will look different for you. If you are a small, specialized business with only a handful of competitors, you will see local results faster. The success of SEO really depends on the long term investment in our Akron Ohio marketing agency. We only take on clients that we know we can help.

Why should I work with an Akron Ohio marketing agency for SEO?
Although you can try SEO yourself, it’s recommended that you work with a professional Akron Ohio marketing agency. Here at ADVAN, we have access to exclusive tools and data that give you insight you won’t have otherwise. We also have decades of experience to pull from when working on a business’ marketing plan. Our experience, industry knowledge, and insight will get you results that last (and come faster) than if you try SEO on your own.

If you’ve decided that you want to work with an Akron Ohio marketing agency for SEO, then it’s important to know how exactly SEO can grow your business. First and foremost, SEO will give you the best possible return on investment when compared to any other marketing practice. With a committed monthly investment, you won’t need to break the bank paying a team of salespeople or marketing gurus. You can hire ADVAN as your trusted Akron Ohio marketing agency to handle all of the marketing and SEO work for you, while you focus on other aspects of your business.

SEO is great for growing brand awareness. Having strong brand awareness simply means that customers will recognize and remember your company just by the way your logo and marketing materials look. Using a combination of technical SEO, graphic design, web design, and content writing, ADVAN will ensure your brand is consistent across platforms and works to generate new leads. Your brand appears everywhere, from your website heading to your social media profile photo. Having experts at an Akron Ohio marketing agency keep your brand image consistent across platforms is a huge benefit. This will keep customers coming back for a distinct experience they can only get at your business.

SEO is also great when you want to compete with big businesses. Depending on the industry you are in, there’s no guarantee that you will get to the #1 spot on Google. However, with SEO, you can establish yourself as a serious competitor in the online market even by landing on the first page of the search results. With a trusted Akron Ohio marketing agency like ADVAN, you can expect incredible results like these that grow and legitimize your business.

Graphic Design

Our qualified team of graphic designers are schooled in design principles that build brand awareness, strengthen your marketing, and help you reach your goals. Our broad range of graphic design capabilities include brochures, catalogs, business cards, logos, web graphics, and much more. If you’re seeking an Akron Ohio marketing agency who can take your business to the next level with graphic design, we are the team for the job.

Web Design

Our Akron Ohio marketing agency also offers website design services. Whether you have an existing website you want to improve, or you are starting from scratch, we can help you. From the planning stages through the final design, we have the experts and capabilities needed to give you a website that’s true to your business and generates new customers.

Social Media

Our Akron Ohio marketing agency has a social media team who is outstanding at building brands and reaching audiences via social channels. We have experience in Instagram, Facebook, LinkedIn, and YouTube. We are eager to help shoulder the social media responsibilities by giving you posts that speak directly to your audience and grow your business.

Product Photography

Our team at our Akron Ohio marketing agency can provide you with outstanding product photography to showcase your goods. Having well-photographed products means that you are far more likely to attract customers online, and get them to make a purchase. Don’t just settle for average photos. Let our Akron Ohio marketing agency help with quality product photography. 

For more than two decades, ADVAN Design & Marketing has helped our clients reach and surpass their goals with marketing, web design, and SEO. Our team of creatives will work hard to understand your business and your mission, and communicate that in creative and imaginative ways. Our goal is to celebrate alongside you as you reach and surpass your goals.

Don’t wait! Get in touch with our Akron Ohio marketing agency today.

ADVAN SEO & Web Design Company

ADVAN is a team of talented designers, SEO experts, and marketing specialists who can make the internet work for your business. We keep a cost-effective focus on marketing and increase the number of quotes in your sales pipeline.  If you’re looking for a graphic designer, web developer, or marketing agency near me, talk to our team.

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